The Atlantic

Love Is Not Algorithmic

Online-dating platforms can tell us a lot about potential partners, but people are not made of steady data points, and love is not just about matching interests.
Source: Asmaa Waguih / Reuters

There is no higher praise these days than being data-driven. A person who is data-driven is free of bias, and cuts through arguments with a sword of truth. No longer do we need to fumble through life. The answers will come. We will know how to respond, just what to do. We will let the data tell us!

And so it goes with Christian Rudder’s new book , a synopsis of insights he gleaned from analytics while working at the company he co-founded, OKCupid. His company, he tells us, could easily sport the tagline “Making the Ineffable Totally Effable.” Indeed, his book sets out to do

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