Bloomberg Businessweek

Norwegian Bets New Jets Can Eat Its Debt

Investors are increasingly wary of the airline with $99 New York-London fares. Its CEO says it’ll all be fine
Kjos

As a pilot in the Royal Norwegian Air Force at the height of the Cold War, Bjørn Kjos spent his days chasing Russians out of NATO airspace, a game of cat and mouse that was risky, terrifying—and utterly exhilarating. “It was the best life you can live,” Kjos says, running his fingers over one of two model fighter jets he keeps in his office.

These days, the 71-year-old chief executive officer of Norwegian Air Shuttle ASA is again flying perilous skies—though the risk comes from bankers, not the cockpit of a

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