Entrepreneur

6 Entrepreneurs Share the Bad Idea That Led to a Success

Founders reveal the mistakes that led to better solutions.
Source: Michele Marconi
Michele Marconi

Good ideas are the product of bad ideas -- the failure leads us to success. So we asked six entrepreneurs: What was a bad idea that led to a great one?

Related: The Simplest Test of Whether Your Business Idea Is Good or Bad

1. Free gifts

“When we launched [job marketplace] Vettery, we sent personalized gifts to everyone is a big deal, and we wanted to help them celebrate! One guy got placed at a mattress company, so we hand-delivered him a new mattress. We quickly learned this wasn’t scalable, but we still firmly believed in celebrating each candidate placement. This led to the idea of a bonus. Now everyone who finds a job on Vettery receives $500.”

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