Bloomberg Businessweek

Silicon Valley Discovers Hunger

Several startups are working to commercialize the tech world’s latest health craze: Fasting

Like most of the health fads that catch on in Silicon Valley, this one broke through thanks to word-of-mouth—and a Medium post. Entrepreneur Sumaya Kazi extolled its virtues to 650,000 readers, while venture capitalist Phil Libin and others preached about it to anyone who would listen. Their miraculous idea was in fact a very old one: eating nothing at all for long stretches of time. Monthly Google searches for “intermittent fasting,” which has become a catchall term for various forms of the practice, have risen tenfold over the past three years, to as many as 1 million. That’s about as many as “weight loss” gets and more than “diet.” Now comes the next

You're reading a preview, sign up to read more.

More from Bloomberg Businessweek

Bloomberg Businessweek8 min read
How I Won a Whopping $63.60 Betting on Sports
The handicapping service Jambos is designed to give gamblers a leg up. It might look completely different after the Super Bowl
Bloomberg Businessweek3 min read
All in Good Time
LVMH’s watch brands are flexing their muscles. Bulgari, TAG Heuer, Hublot, and Zenith—the four watchmakers owned by French conglomerate Louis Vuitton Moët Hennessy SA—gathered in Dubai on Jan. 13-15 for the first LVMH Watch Week, a posh junket put on
Bloomberg Businessweek3 min readFood & Wine
Black Is the New Lime
It may not look appetizing, but this sun-dried citrus is winning over top chefs with its funky flavor.