Bloomberg Businessweek

The Mad Dash To Buy Old Clothes On Instagram

The site’s vintage shops can sell items in seconds and generate thousands of dollars a week

The moment Dee Ibrahim checked the alert on her phone, she knew she had to buy that pink blazer. 1 She coveted the $50 jacket just listed by a vintage clothing seller on Instagram. But there were bills to pay and she couldn’t really afford it, so she messaged a friend and asked her to claim the blazer. No luck.

Fine, Ibrahim recalls thinking, I’ll buy it anyway. But when she refreshed the page, it was gone. “Sold,” it read. Her heart sank.

Such is the roller coaster

You're reading a preview, sign up to read more.

More from Bloomberg Businessweek

Bloomberg Businessweek2 min read
A JUUL Pod Architect Says Her New Stuff Is Better
Juul’s vape liquid was developed for mature adult smokers, says Chenyue Xing. “It shouldn’t have gotten into the eyesight of juveniles,” she says. Xing, a former top scientist at Juul, says she started Myst Labs to correct the vaping industry’s mista
Bloomberg Businessweek3 min read
Cut the Script. Bring On the Feathers
• To battle streaming giants, broadcasters in Europe are turning to live shows and reality TV
Bloomberg Businessweek2 min read
In Brief
• The U.S. blacklisted eight Chinese technology giants, including two video surveillance companies and the world’s most valuable artificial intelligence startup. For the first time in the trade war with China, the administration cited human-rights ab