Business Today

Want It? Rent It

Online renting companies are changing the way Indians use products by disrupting the very idea of ownership.

Last December, Delhi based Kritika Verma moved to Bangalore to work with a travel company. Soon, the 23 year old took a house on rent and was searching for some basic furniture a bed, shelf and a small side table. Verma did not want to buy them all as she was expecting to return to Delhi soon. It was then a friend suggested that she should try renting furniture online. With some hesitation, Verma hit the internet and stumbled upon Furlenco, a furniture rental portal. "I paid Rs 1,300 as a months rent and hired the furniture I wanted," says Verma. "It would have cost me more than Rs 18,000 if I had bought the same." The process of 'renting' was also much simpler, she says. "I saved time, money and lots of energy."

Verma is not alone. Thousands of such young customers are now using tech enabled renting and sharing services to hire an array of products furniture, consumer appliances, designer wear, baby products, art pieces and even farm equipment. The online renting and sharing

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