The Guardian

Irish anti-abortion campaigners dodge Google's ad ban

Campaigners use alternative platforms to promote message on news sites and games
DUBLIN, IRELAND - MAY 12: A No voter displays a pair of 'tiny feet' to represent pro life during a LoveBoth Stand Up For Life rally on May 12, 2018 in Dublin, Ireland. The referendum on the abortion issue in Ireland will take place on May 25. The No vote led by the LoveBoth movement is against repealing the 8th Amendment in Ireland which rules abortion is illegal unless it occurs as the result of medical intervention to save the life of the mother. (Photo by Charles McQuillan/Getty Images)

Anti-abortion campaigners have sidestepped Google’s ban on online adverts relating to the referendum in Ireland on Friday, so as to promote their message on popular websites.

This May the tech company banned paid messages relating to the referendum from appearing on its services, which dominates many aspects of online advertising.

But campaigners have turned to alternative online ad sales platforms to push adverts to Irish readers of news sites. These sites have included the Atlantic, Washington Post and the Guardian, and ads have also been aimed at

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