NPR

Online Big Spenders Tend To Be Men, NPR/Marist Poll Shows

Nearly 3 out of 10 online shoppers have taken the plunge to buy an item that costs $1,000 or more. Men are twice as likely as women to buy a big ticket item online, according to a new NPR/Marist poll.
Nearly three out of 10 online shoppers have taken the plunge to buy an item that costs $1,000 or more. Men are twice as likely as women to press click and buy a big ticket item, according to a new NPR/Marist poll. Source: erhui1979

If a shopper clicks buy for a product that costs $1,000 or more, it's twice as likely to be a man than a woman. That's one of the results revealed in a new NPR/Marist poll about online shopping.

The poll found that 27 percent of online shoppers — regardless of gender — have taken taken the plunge on big ticket items ($1,000 or more). It's the evolution of digital commerce from the early

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