Los Angeles Times

As Father's Day approaches, a vintage Old Spice bottle sheds new light on my departed dad

Old Spice, the de facto scent profile of American dadness, turns 80 this year, which makes it, well, old. This doesn't come as too much of a surprise since the men's grooming brand, with its memorable nautical-themed advertising campaigns, buoy-shaped fragrance bottles and assorted soaps-on-a-rope (shapes over the years included a compass rose and a scrimshaw-decorated whale tooth), always seemed to register at least a generation older than its target demographic.

And for the first four decades (we'll get to the second four decades in a bit), it was pretty smooth sailing for the ship-emblazoned bottles of aftershave, cologne and shaving soap. To key into the colonial/nautical brand

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