Poets & Writers

The Savvy Self-Publisher

DEBRA ENGLANDER is a New York City–based freelance editor, writer, and book coach. She managed a business-book program at John Wiley & Sons for nearly seventeen years and previously worked at Money magazine and Book-of-the-Month Club. She has written about business and books for numerous publications, including USA Today, Good Housekeeping, and Publishers Weekly.

GROWING up with a father who was a serial entrepreneur, Ethan Senturia always knew he would pursue a career in business. He graduated from the prestigious Wharton School of Business and became a credit analyst at Lehman Brothers. However, he was miserable working on Wall Street and quit his job in less than a year. Not long after, he cofounded Dealstruck, an online business-lending platform that lasted three and a half years before falling apart. In his book, , which he self-published in December, Senturia chronicles the rise of the company and its fall, a failure due in part to what he calls internal missteps as well as the external influences of a tricky market. Part memoir and part guide, is not just Senturia’s own story—the challenges he faced in starting his own company, and what it looked like to watch that company go bust—but it’s also an effort to help prepare other entrepreneurs striking out on their own, to pass along the wisdom he wished he had known when he was first starting out. Senturia has sold more than seven hundred and fifty copies of the book and has been featured on the local NPR affiliate in and the . I spoke with Senturia about his path to publication and why he chose to self-publish. For some perspective on publicity and marketing, I talked to Tim Burgard, a senior editor at HarperCollins Leadership, an imprint that specializes in business books, and publicist Annie Jennings, founder of Annie Jennings PR.

You're reading a preview, sign up to read more.

More from Poets & Writers

Poets & Writers5 min read
New Titles
By George Keithley George Braziller, Inc. “The Donner Party is one of the three or four finest book-length American poems ever written.”—Poetry. “Out of the western migration of the 1840s…Keithley has made a lean, taut narrative poem that moves with
Poets & Writers1 min read
Small Press Points
As the founding editor of the Cincinnati Review, Nicola Mason has a strong track record of spotting talented writers early in their careers. Under her leadership the review published the early work of fiction writers Caitlin Horrocks and Jamie Quatro
Poets & Writers6 min read
The Turn
HERE’S a story. In college I entered the spring semester of my freshman year on academic probation. There wasn’t one reason this happened. There were many. I had signed up for a computer science class called Digital Security with no programming knowl