Bloomberg Businessweek

Making Billions Off China’s Worried Parents

TAL Education tutors kids for the tests that determine a child’s future on the mainland

The weekend ritual for many American kids includes hanging out with friends, sports, cruising the mall, or honing their online gaming skills in Fortnite. Steven, a serious-looking 9-year-old public school student in Beijing, spent a recent Friday evening in a classroom at a tutoring center operated by TAL Education Group, cramming mathematics drills. On Saturday he was back for extra instruction in English and Chinese. “He likes the environment at TAL, where classes are lively and students get to play little games while learning,” says his mother, Zhao Liu, a nurse in a Beijing military hospital. “His father and I would never force him to study.”

No one has to, because even elementary school

You're reading a preview, sign up to read more.

More from Bloomberg Businessweek

Bloomberg Businessweek4 min readPolitics
A Bitter Pill for Democrats on Health Care
Democrats are engaged in a vigorous debate about how to achieve their goal of universal health-care coverage. Moderates such as Joe Biden want to enhance the existing Affordable Care Act with a “public option.” Progressives like Bernie Sanders and El
Bloomberg Businessweek10 min read
You Paid for a Business Magazine. Would You Pay for Sports News, Too?
Alex Mather would like you to know that he loves newspapers. He’s loved them since he was a kid growing up in Philadelphia. “I waited for the smack of the Inquirer on the ground in the morning,” he says. “I would grab it, rip it apart, take the sport
Bloomberg Businessweek4 min readFashion & Beauty
The Preppy Punk
Outside Noah’s shop in New York, a smiling family of tourists stops to take pictures in front of a mural of a cartoon pig in a suit with the caption “Pig Brother is watching you.” The references to author George Orwell’s dystopian novels Animal Farm