Bloomberg Businessweek

Making Billions Off China’s Worried Parents

TAL Education tutors kids for the tests that determine a child’s future on the mainland

The weekend ritual for many American kids includes hanging out with friends, sports, cruising the mall, or honing their online gaming skills in Fortnite. Steven, a serious-looking 9-year-old public school student in Beijing, spent a recent Friday evening in a classroom at a tutoring center operated by TAL Education Group, cramming mathematics drills. On Saturday he was back for extra instruction in English and Chinese. “He likes the environment at TAL, where classes are lively and students get to play little games while learning,” says his mother, Zhao Liu, a nurse in a Beijing military hospital. “His father and I would never force him to study.”

No one has to, because even elementary school

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