Apple Magazine

AN INSIDE LOOK AT THE WRITING, PRODUCTION OF ‘THE SIMPSONS’

“Springfield Confidential: Jokes, Secrets, and Outright Lies from a Lifetime Writing for The Simpsons” (Dey Street Books), by Mike Reiss with Mathew Klickstein.

When television’s longest-running cartoon show first hit the airwaves, most of its writers and producers gave it six weeks at best. The one optimist in the crew figured it might last 13 weeks.

That was nearly three decades and some 640 episodes ago. As the first

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