Popular Science

Apple and Pixar created a new file format for augmented reality on your phone

The new USDZ file format will make it easier than ever to look at AR objects in iOS.

Sharing photos and videos on a computer or a smartphone is, for the most part, pretty easy. File formats like JPG and PNG for still photos, and MOV for videos, display just as intended on pretty much any device. Now that augmented, and even virtual reality are gaining popularity, device and software makers are looking to standardize the way we share three-dimensional models for use in various apps. We know how

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