You Can't Escape Emotions, So Harness Them for Good

We all like to think we make our decisions based on facts and logic. But unless you're a robot, that isn't the case.

Emotions always play some role in the choices we make, including -- maybe even especially -- when it comes to our money. And it's no wonder, when so much of our self-worth is tied to our net worth.

That's why the financial industry is so interested in the fields of behavioral economics

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