The Atlantic

A New Wave of Startups Caters to Muslim Americans

Young entrepreneurs are creating food, fashion, and dating sites aligned with their religious values.
Source: Darren Staples / Reuters

This article is from the archive of our partner Quartz

For any woman, finding the right outfit for a special event can be a challenge. But for U.S. national fencing athlete Ibtihaj Muhammad, it was particularly frustrating. The 29-year-old, who wears a hijab, in accordance with her Islamic faith, always struggled to find clothing that not only reflected her religious values of modesty but also outfits that weren’t frumpy.

“When I looked at what was available to Muslim women, especially.

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