Bloomberg Businessweek

Facebook Makes Moves On Instagram’s Users

The power dynamic between the social media platform and its photo-sharing app is shifting

In late June, Spencer Chen got an unusual notification from Instagram. The app prompted him to check out a friend’s new photo—on Facebook. Chen grabbed a screenshot and posted the notification on the internet, calling it a cry for attention by the older social network. It felt like a cheap trick, he says, like “placating big brother in the Facebook building.”

Chen is one of the tens of millions of people who used Instagram before Facebook Inc. acquired the photo-sharing app in 2012. Ever since,

You're reading a preview, sign up to read more.

More from Bloomberg Businessweek

Bloomberg Businessweek5 min readScience
Using the Body’s Trash Disposals to Fight Cancer
• Drugmakers are betting big on technologies that tag and destroy the proteins behind fatal diseases
Bloomberg Businessweek3 min readPolitics
Trump Won’t Stop His Abuses of Power
• The president is violating his oath of office in plain sight. Congress can’t accept that.
Bloomberg Businessweek10 min read
Move Fast And Vape Things
In 2004, Stanford grad students Adam Bowen and James Monsees set out to reinvent the tobacco industry. In 2015 their company, Juul Labs Inc., began selling e-cigarettes and flavored nicotine pods that were twice as potent as many competing vape rigs.