TIME

BASEBALL’S LONG GAME

Baseball is a booming business, one with record annual revenues of more than $10 billion—yes, billion. Still, it faces a big problem: baseball has the oldest fan base of any major sport, and there is a dissonance between the focus and attention it demands and the habits of younger generations who expect action to be a click away.
Baseball is struggling to appeal to young people

Although it is difficult to make direct year-to-year comparisons because of the increase in viewing on digital devices, the trend over the past decade is clear in numerous studies, including the venerable Nielsen ratings. The average age of those who watch nationally televised Major League Baseball games rose from 52 in 2000 to 57 in 2016. (The average age of National Basketball Association

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