Inc.

The Illusion of Agreement

Your teams assume they’re talking about the same thing—until they realize they’re not.

How many times has this happened to you? You have a conversation with people on your team about building something. You arrive at an agreement about that vision. Then they go off to build that thing. A few weeks later, they come back to unveil what you agreed on—except it looks absolutely nothing like you had discussed.

Your first impulse might be to think they weren’t

You're reading a preview, sign up to read more.

More from Inc.

Inc.3 min readTech
The Destination Miami
Immigrants, limitless co-working spaces, and a dash of the good life make the No. 13 Surge City an entrepreneurial hotbed.
Inc.3 min read
The Future Is Now
Building your business and saving for retirement might not seem compatible—but there are immediate benefits to long-term planning.
Inc.3 min read
The Breakout
They obsessively designed the coolest cooler. But their brand’s momentum made Yeti’s co-founders fret.