The New York Times

Why Apple Is the Future of Capitalism

THE FINANCIAL MODEL PIONEERED BY APPLE IS ENVIED AND COPIED BY OTHER COMPANIES. BUT GETTING IT WRONG IS A BIG RISK.

With Apple Inc. now exceeding $1 trillion in market capitalization, it’s tempting to understand this moment in terms of the dominance of all-too-large companies and technology in our lives.

Those interpretations obscure Apple’s other accomplishment — pioneering a financial model that is the envy of corporate America. Sure, Apple produces innovative phones and laptops, but look inside its sleek exterior and you’ll find an elegant financial machine

This article originally appeared in .

You're reading a preview, sign up to read more.

More from The New York Times

The New York Times7 min read
36 Hours in Steamboat Springs
About 70 miles north of the I-70 corridor that feeds Colorado’s busiest ski areas, Steamboat Springs seems removed from the usual luxury designer shops and rampant condo development so often seen in ski towns these days. Local craftsmen, artists, bre
The New York Times4 min read
Medicare's New Rules Limit Rehab Therapy
Medicare revamped its reimbursement policy for physical, occupational and speech therapy in nursing homes. That has left some patients with less help.
The New York Times4 min read
25 Again? How Exercise May Fight Aging
The muscles of those who worked out looked like those of 25-year-olds and showed less of the inflammation that is tied to health problems as we age.