Entrepreneur

How These Franchisees Keep Their Young Workforce Motivated

At their Tropical Smoothie Cafe stores, Dennis and Nicole Drake know that most young employees are temporary. But they invest in their future anyway.
Source: Jon Norris
Jon Norris

Dennis and Nicole Drake know how to . The husband-­and-wife team -- a Defense Department adviser and an aerospace engineer, respectively -- spend their days working in highly sensitive U.S. intelligence and defense facilities, and teams stretched across the globe. Then they turn to their , where those same skills are put to different use: They stores in Virginia, employing high school and college students preparing for their future. To keep their staff engaged and working hard, the Drakes have implemented programs, rewards systems and scholarships to set up their employees for success -- at Tropical Smoothie Cafe and beyond. 

 

You're reading a preview, sign up to read more.

More from Entrepreneur

Entrepreneur3 min read
Can There Be Two Tinders for Clothes?
When Madison Semarjian was a college freshman, she had an idea for an app: It would be like Tinder, but for clothing—using AI to learn her personal style, and then pulling together outfits from a wide range of retailers that she could swipe left or r
Entrepreneur4 min read
Where Will We Be in 2030
WHAT WILL OUR world look like 10 years from now? It’s impossible to know for sure, but Mauro Guillén has at least some of the answers. He’s an expert on global market trends, a professor at the Wharton School, and the best-selling author of the recen
Entrepreneur2 min read
Your Brand Must Be a Movement
LISA BARNETT sees a crowded future: more brands, more noise. “It’s going to be expensive for you to get customers, so how do you get people to care?” she says. She is cofounder and president of Little Spoon, a DTC startup that makes meals for kids an