Entrepreneur

How These Franchisees Keep Their Young Workforce Motivated

At their Tropical Smoothie Cafe stores, Dennis and Nicole Drake know that most young employees are temporary. But they invest in their future anyway.
Source: Jon Norris
Jon Norris

Dennis and Nicole Drake know how to . The husband-­and-wife team -- a Defense Department adviser and an aerospace engineer, respectively -- spend their days working in highly sensitive U.S. intelligence and defense facilities, and teams stretched across the globe. Then they turn to their , where those same skills are put to different use: They stores in Virginia, employing high school and college students preparing for their future. To keep their staff engaged and working hard, the Drakes have implemented programs, rewards systems and scholarships to set up their employees for success -- at Tropical Smoothie Cafe and beyond. 

 

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