Los Angeles Times

Consumer Confidential: Despite California privacy law, marketers are still scheming to snatch your data

If anyone should be capable of communicating in plain English, you'd think it would be the Association of National Advertisers, an organization of nearly 2,000 companies, representing 25,000 brands, that touts itself as "the voice of the marketer."

I got my hands on a recent report from the association's data, marketing and analytics division titled "Know Your Audience: The Evolution of Identity in a Consumer-Centric Marketplace."

One takeaway is that when marketers don't think consumers are looking, they eagerly discuss new ways to violate people's privacy.

Another is that when they talk among

You're reading a preview, sign up to read more.

More from Los Angeles Times

Los Angeles Times4 min read
Commentary: Charles Manson Was A White Supremacist. Why Can't Pop Culture Seem To Admit It?
The creepy, long-haired menace of Charles Manson and his murderous hippie cult is back, thanks in large part to the blockbuster feature "Once Upon a Time ... in Hollywood" and the return of Netflix's heralded crime drama, "Mindhunter." Manson, who or
Los Angeles Times6 min read
Meet The 'Rock Star' Frog Breeder Vying To Save Southern California's Rarest Amphibian
It was happy hour at the "Frog Shack," a tiny building at the Los Angeles Zoo offering all the amenities that Southern California's rarest - and perhaps fussiest - amphibians might need to survive. Aeration and water filtration systems hummed softly
Los Angeles Times5 min read
Hong Kong's Tough Strategy Against Protests — And How It Could Backfire
BEIJING - In recent weeks, authorities have ramped up pressure on protesters in Hong Kong, calling their demonstrations "terrorism" and hinting at Chinese military intervention. With Chinese troops hovering just outside Hong Kong, U.S. national secur