The New York Times

Can the People Who Almost Brought Down the News Business Save It?

This article originally appeared in The New York Times.

MARC BENIOFF HAS BOUGHT TIME, BECOMING THE LATEST TECHNOLOGY MOGUL TO INVEST IN A MEDIA PROPERTY.

“This is a startup,” Marc Benioff told me loudly over FaceTime, leaning in and out of the frame on a bumpy ride to the airport. “They have been opportunity constrained,” he said, “but we are here to unshackle them.”

Was the billionaire founder and chief executive of Salesforce, the digital enterprise hotshot of San Francisco, talking about a new bitcoin company he was interested in investing in? Or perhaps a big opportunity to get in on the ground floor of a cool artificial intelligence startup?

No. Benioff was

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