Bloomberg Businessweek

Online, Mario Looks Like a Lemon

Nintendo finally has a gaming service driven by paid subscriptions. It’s not going well

Good things come to those who wait. Except, maybe, Nintendo gamers. The company that created the Super Mario Bros. and Legend of Zelda series premiered its first online subscription service on Sept. 18, charging $20 a year for users of its Switch console to play each other on the web. The move comes more than a decade after rivals Sony Corp. and Microsoft Corp. started similar services that today generate billions of dollars a year in subscriptions, digital downloads, and other fees. Switch Online seems unlikely to do the same for Nintendo Co. anytime soon.

Users have had 18 months to try the service

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