Daily O

Why are more and more Bollywood stars moving towards TV?

TV always had the biggest audience and its content is a cornerstone of Indian popular culture.

Time and again, Bollywood actors have transitioned towards or shown interest in becoming part of the television industry, either to revive their sinking careers or as a platform to carve their niche for a longer period. From promoting their own movies, to making cameo appearances to turning into hosts/anchors, Bollywood actors have left no stone unturned to win over TV audiences.

Recently, Shah Rukh Khan made headlines by appearing in a TV promo for Star Plus's new show Kasauti Zindagi Kay 2.

I was appalled.

I wondered what the king of romance was doing there? Of course, nowadays it is commonmouth a few lines from the show certainly got my attention.

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