Bloomberg Businessweek

Raising the Stakes In TV’s Talent Wars

Netflix’s high-priced poaching is forcing Hollywood’s television studios to fight back

Peter Roth knew it was time to take out his checkbook. Roth, the head of Warner Bros. Entertainment Inc.’s TV studio, had just watched Netflix Inc. lure top producers from several rivals by offering them more money than they’d ever made before. Ryan Murphy, the creator of American Horror Story, left 21st Century Fox Inc. for a deal worth at least $240 million. Shonda Rhimes, the showrunner of Grey’s Anatomy, left Walt Disney Co. for at least $150 million. Roth was determined not to let Greg Berlanti, one of his own star

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