The New York Times

Why Is Behavioral Economics So Popular?

THE RECENT VOGUE FOR THIS ACADEMIC FIELD IS IN PART A TRIUMPH OF MARKETING.

Behavioral economics seems to have captured the popular imagination. Authors like Michael Lewis write about it in best sellers like “The Undoing Project,” while pioneers of the field like Daniel Kahneman popularize it in books like “Thinking, Fast and Slow.” Its lexicon of “nudging,” “framing bias” and “the endowment effect” has become part of the vernacular of business, finance and policymaking. Even “Crazy Rich Asians,” the summer’s blockbuster romantic comedy, features an explicit nod to

This article originally appeared in .

You're reading a preview, sign up to read more.

More from The New York Times

The New York Times6 min read
'You Oughta Know': The Road to Making a '90s Anthem a Broadway Hit
Alanis Morissette wrote “You Oughta Know,” the first single from “Jagged Little Pill,” her breakthrough 1995 album, “because I needed to get it out of my body,” she said. In the song, a woman, in a voice that a New York Times critic likened to that o
The New York Times3 min read
What Is a Trade Secret? A Key Question in the Case Against Anthony Levandowski
A former engineer with Google’s self-driving car project is charged with theft and attempted theft of trade secrets. Prosecutors will have to show that what he took was a “trade secret.”
The New York Times10 min read
Tina Turner Is Having the Time of Her Life
KÜSNACHT, Switzerland — There is a metal plaque on the gate to Tina Turner’s estate that says “Vor 12.00 Uhr nicht läuten, keine Lieferungen,” which I believe is German for “Do not even think about bothering Tina Turner before noon.” She was the symb