Kiplinger

The 5 Things People Ask Potential Advisers and Why They Are Wrong

We recently had a prospective client ask us to send out our Form ADV Part 2. That was their only question. This SEC filing is essentially a marketing brochure that duplicates information on our website. We sent it, of course, but we're certain it didn't really tell much about what we do and how it would -- or would not -- match this person's needs.

We suspect that someone did an Internet search on "what to ask a financial adviser" and decided to ask for it based on that.

A search like this points out a big problem: Everyone's reading the same information. People tend to stop at

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