NPR

Good News For 'Green' Brews: Consumers Say They'll Pay More For Sustainable Beer

More than 1,000 U.S. beer drinkers surveyed say they would pay about $1.30 more for a six-pack of beer if it was produced at a brewery that invests in water conservation or solar power.
Allagash employees Salim Raal, left, and Brendan McKay stack bottles of Golden Brett, a limited release beer fermented with a house strain of Brettanomyces yeast. The Maine brewery recently installed solar panels as part of its sustainability initiatives. Source: Derek Davis

Breweries are quite creative these days when it comes to saving energy. Double Mountain Brewery in Oregon uses refillable beer bottles, Five & 20 Spirits and Brewing turns its waste grain and water into compost for aquaculture, and Sierra Nevada Brewing Company recovers carbon dioxide from the fermentation cycle.

Investment in energy-efficient technologies can be costly, but according to a study published last week in PLOS ONE, these investments may be worthwhile.

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