NPR

Blue And Red Companies: How CEO Activism Is Reshaping Workforce Politics

More workers are demanding their leaders take stands on hot-button issues, and some CEOs don't shy away from the controversy. But they also must navigate the risks and benefits for their workforce.

An era of a new kind of CEO activism appears to be in full swing. Think of Nike CEO Mike Parker's decision to feature ads with Colin Kaepernick, the former NFL quarterback turned racial justice activist. Or Dick's Sporting Goods CEO Ed Stack, who in February pulled assault-style weapons from store shelves and raised the minimum age to buy guns to 21.

Corporate leaders, who historically stayed silent on policy are increasingly speaking out. Their statements are directed at consumers, but employees are also responding and it is

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