Business Today

The Right Fit

Ayushi Gudwani's FableStreet designs custom fit work wear with just three body measurements.

Ayushi Gudwani, working at McKinsey & Company as a Senior Manager, faced a problem that most of us would be familiar with. She found it difficult to find well fitted office clothes. She would shop abroad, but even those clothes were not a perfect fit. So, when entrepreneurship beckoned, she knew what she would like to do.

Gudwani left her job in 2015, and with an inch tape

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