Bloomberg Businessweek

Facial Recognition for Fish

The IFarm, a 3D scanner made by startup BioSort AS, can tell salmon apart based on the distinct patterns of spots around their eyes, mouth, and gills. Fish farming giant Cermaq Group AS is betting the scanner will help it identify, quarantine, and treat sick fish before they spread disease and infestations such as sea lice, which can cost the industry more than $1 billion a year.


Geir Stang Hauge

Age: 45

Chief executive officer of BioSort, a three-employee company in Langhus, Norway


As marine farms become a larger slice of the global fish supply, disease

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