Fortune

A Global Hunt for the Next Decade’s Champions

TO FIND THE FUTURE 50, WE SCOUR TODAY’S DATA TO IDENTIFY TOMORROW’S TOP PERFORMERS. AFTER A PROMISING DEBUT, WE’VE EXPANDED OUR SEARCH TO COVER THE WORLD.

IT’S A DISCLAIMER FAMILIAR TO ANY INVESTOR, but it’s perhaps truer now than ever: Past performance is no guarantee of future success. Technological changes have accelerated the rate of competition: New challengers are rising faster than ever, and incumbent leaders are falling just as fast. At BCG, our research shows that for large companies, there is now less correlation than there used to be between past and future financial and competitive performance over multiple years.

The tools business leaders use, however, have not yet caught up to this reality.

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