Entrepreneur

After Realizing He'd Hired All the Wrong People, This Food Startup Founder Hit Reset

JUST co-founder Josh Tetrick wanted to build a disruptive company, so he hired disruptive employees. Then he got disrupted himself.
Source: Courtesy of JUST Inc.
Courtesy of JUST Inc.

had never run a food company, and he considered that an asset. His was to disrupt the food industry, so he wasn’t interested in old ways of doing things. “If you had told me when I started the company that one of the would be people who are experts at going out to the Midwest to visit (originally called Hampton Creek), he hired outsiders like himself. It seemed to work. His first product, an egg-free mayonnaise, debuted in 2014 at Northern California Whole Foods stores and shortly thereafter was carried by thousands of Safeways and Walmarts. Demand was high.

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