Bloomberg Businessweek

First Class Wings Its Way Back Into Style

After years of cutting super-premium options, airlines are reintroducing them on many routes
Air France’s “La Première” service

First-class airline service has long been the playground of the fabulously famous and fantastically wealthy, with luxuries ranging from free-flowing Champagne and mountains of caviar in the early years to private cabins with a bed and shower on some carriers today. But after British Airways in 2000 introduced lie-flat seats in business class for thousands of dollars less than first—an innovation that quickly spread throughout the industry—it was hard to argue that it’s worth the extra cash for a few more inches of legroom and

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