Bloomberg Businessweek

$5,000 for a Night In…a Tent?

Travelers are paying serious cash to trade walls for canvas.
Capella Ubud in Bali

At some point in the mid-2010s, “glamping” became a four-letter word.

A sudden boom in upscale tented accommodations—which ultimately felt neither glamorous nor like camping—went bust just as quickly. But now, hoteliers around the globe are once again venturing beyond brick-and-mortar walls for safari-style tents, many with fireplaces, wood floors, and free-standing bathrooms with tubs.

For travelers, the experience offers novelty, digital disconnection, and vacations that are at once largely authentic and Instagrammable. They can interact with rescued elephants in northern Thailand at Four Seasons Tented Camp Golden Triangle or hot air

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