Women's Health

I Can’t Help It, I’m a Gemıni

41% of women believe astrology is “scientific,” per a new National Science Foundation survey.

  Subscribing to astrology—a.k.a. reading your horoscope—has become a mainstream, even buzzy way to live more fully, intentionally, and unapologetically. Just look at social media: Both Twitter and Instagram have dozens of astro accounts, many with tens, even hundreds, of thousands of followers. The app space is just as inundated. One of the most popular,, saw more than 22 million sessions in 2016 (her website gets 120 million views yearly). And while the growth in horoscope readers around the country is difficult to track (we asked nine organizations and none could give us a stat), the topic’s success isn’t: ’s weekly Hump Day Horoscopes, for example, drives more viewers to our website than any other Instagram content.

You're reading a preview, sign up to read more.

More from Women's Health

Women's Health2 min read
Perspective
Earlier this summer, my 13-year-old daughter and I were walking on a trail after finishing a run when a man on a bicycle rode by. He made a disgusting comment about our bodies. My daughter, confused, turned to me and asked, “What did he say?” Not kno
Women's Health1 min read
Baking Soda Toothpaste: The Clean Your Mouth Has Been Waiting For
ARM & HAMMER™ Baking Soda Toothpastes remove up to 5X more cavity-causing plaque in hard-to-reach places than a non-Baking Soda toothpaste.Wouldn’t you want a vacuum that removed 5X more dust? Blasting your teeth with UV rays as your mouth is held op
Women's Health4 min readScience
Bedtime Stories
Whether it’s the symphony of late-night garbage trucks, or your kids climbing in next to you before your alarm sounds, or, worst of all, your own mind refusing to quiet down and let you doze off, getting good Zs can seem like…a minefield littered wit