GAMIMG: THE STEPS APPLE MUST TAKE TO DOMINATE

Do you game on an Apple platform? Statistics suggest that you likely do, and perhaps regularly - even if you have to snatch occasional minutes here and there, such as on the morning train, to squeeze in your bouts of gaming. This year, one analyst branded Apple “ on account of the huge revenue Apple brings in from iOS games it doesn’t even make. Still, overall, the media has painted a more nuanced picture of Apple’s clout in gaming. Neil Campling, co-head of global thematic group at Mirabaud Securities, has pegged the gaming-related proportion of Apple’s App Store revenue at 82%. That’s due to Apple’s 30% cut of revenue from third-party apps on iOS. However, gaming hasn’t flourished - financially or otherwise - to nearly the same extent on other Apple platforms, such as