Apple Magazine

SMALL FIRMS THRIVE AS CUSTOMERS SEEK MORE UNIQUE CLOTHING

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Claudio Belotti knows he cut the denim that became the jeans Meghan Markle wore on one of her first outings as the fiancee of Britain’s Prince Harry.

That’s because he cuts all of the fabric for Hiut Denim Co., a 7-year-old company that makes jeans in Cardigan, Wales. Belotti is a craftsman with 50 years of experience that gives his work a personal touch — something that’s not quite couture but not exactly mass-produced either.

“There’s a story behind each one,” Belotti said. “You’re paying for the skill.” Customer demand for something unique is helping small companies like Hiut buck the globalization trend and set up

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