The Rake

‘THERE IS A WIT TO ENGLISHNESS… I WANT THAT TO COME THROUGH IN OUR PERSONALITY’

Too often these days, British brands talk to me in the tone of the besieged. There is always an issue beyond their control — rent, supply, etc — that requires a reconsideration of strategy and redirection of investment. The glimmer of hope is the emergence of a luxury that necessitates the kind of understatement, quality and prominence that only the British can provide. One heritage brand that seemed the most vulnerable has emerged as an outlier of the trend and has seen numbers verging on the extraordinary. New & Lingwood are a marvel; they ooze the charm and elegance of the Piccadilly Arcade’s Victorian and Regency origins that are sought-after around the world. They are a cosy riposte to the sterile criteria of the Candy & Candy generation, and to cap it off they make great clothes. Always have done. After 152 years, their mission — to revive the importance of classic style and make it more relevant than ever, while refusing to compromise on the quality of the craftsmanship and fabrics — is successful largely thanks to their Chief Executive Officer,

You're reading a preview, sign up to read more.

More from The Rake

The Rake7 min read
Invest
by nick scott “In any industry,” Pier Luigi Loro Piana told The Rake some years ago, “the materials you use are the starting point for how your production philosophy is going to unfold in the future. It’s like being in a kitchen — if you have the ver
The Rake2 min read
The Tastemakers Ben Clymer & Aurel Bacs
by wei koh I remember taking a train with Ben Clymer, the founder of Hodinkee.com, after a visit to the Patek Philippe dial factory. We discussed the idea of e-retailing watches. After all, what was the point of emotionalising, in championing their a
The Rake5 min read
‘I Used To Be A Dancer... It Helped Build Resilience’
by nick scott photography david titlow fashion direction jo grzeszczuk There are big breaks in life, and then there are thunderbolt-from-the-blue, life-redefining, shower with blossom from Heaven’s most fruitful Tree of Opportunity kind of breaks. An