Bloomberg Businessweek


Russia’s fragmented e-tailing market is poised for rapid growth—and consolidation
Gathering orders for Ozon in a warehouse in Tver

In most countries, e-commerce is dominated by one or two behemoths, such as Amazon in the U.S. and Britain, Alibaba in China, and MercadoLibre in Brazil. In Russia, where the largest web store has less than 7 percent of the market, at least a half-dozen companies are in the running to become the king of online shopping.

That’s set to change as the country’s e-tailers gear up to spend more

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