Fortune

CLICKS AND MORTAR

Once-storeless startups are linking with old-line retailers to reach new customers. Will it work?
At select Walgreens stores, Birchbox will feature cosmetics, dedicated associates, and a Build Your Own Birchbox station.

WHEN YOUR BUSINESS begins to slow, what do you do? If you’re Birchbox, you head to your local Walgreens.

The beauty startup entered the world with a bang when it was founded eight years ago, kick-starting the subscription-box craze by sending customers sample-size cosmetics and encouraging them to buy the full-size version online. But as profitability stalled and layoffs set in, Birchbox reportedly

You're reading a preview, sign up to read more.

More from Fortune

Fortune2 min read
Bonds Put Buyers In a Bind
Investors looking to offset risk have typically turned to bonds. But what happens when that logic is turned on its head?
Fortune5 min readTech
High Tech Takes On Mass Shooters
Artificial intelligence–powered security cameras that detect guns are being pitched as an extra layer of protection against a plague of violence.
Fortune17 min read
Once Upon A Time At Netflix
Apple, Disney, HBO, and others are challenging the digital entertainment giant’s dominance like never before. Here’s how the company plans to fight back—and win—in the streaming wars.