New York Magazine

The Decline and Fall of the Zuckerberg Empire

Do we need Facebook?

MARK ZUCKERBERG ISN’T the first person in human history to draw inspiration from Augustus Caesar, the founder of the Roman Empire, but he’s one of a very few for whom the lessons of Augustus’s reign have a concrete urgency. Both men, after all, built international empires before the age of 33. “Basically, through a really harsh approach, he established 200 years of world peace,” Zuckerberg explained to a New Yorker reporter earlier this year. “What are the trade-offs in that?” Augustus, Zuckerberg explained, “had to do certain things” to ensure the stability of his empire. So too, apparently, does Facebook.

A 6,000-word report published in the New York Times last week disclosed in humiliating detail the lengths to which Facebook has gone to protect its dominance and attack

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