Tired of your VCs? How to free yourself.

By 2017, Buffer co-founder and CEO Joel Gascoigne was facing a painful decision: His social media analytics firm was heading into the red, and he could either cut costs, by laying off employees at his San Francisco startup, or he could try to raise more money.

He chose the former, unwilling to grow at a loss. But Buffer’s investors didn’t love that decision—and started questioning whether Gascoigne was the right person to lead his company. Those conversations “shocked me to my core,” recalls Gascoigne, who eventually

You're reading a preview, sign up to read more.

More from Inc.

Inc.9 min read
Future Alert FASTER TECH
If you think we live in a society of instant gratification, just wait until 5G, the fifth-generation wireless network, reaches major cities worldwide. But first, let’s pause to ask a crucial question: Why 5G? First-generation wireless gave us voice.
Inc.4 min read
The Rise of the Fake Applicant
A few years ago, Daniel Zubairi caught a job applicant in a flagrant lie. The woman’s résumé said she worked at the National Oceanic and Atmospheric Administration. That didn’t sound right. Zubairi’s Bethesda, Maryland–based cybersecurity company, Sy
Inc.3 min read
Helping Them Ride the Wave
7Till8, the ecofriendly custom wetsuit company, is off to a nice start. The Grommet’s co-founder Jules Pieri is helping its founders go from niches to riches.