Entrepreneur

How This Brand Is Making Cannabis Feel Like a Luxury

Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.
Source: Courtesy of Canndescent
Courtesy of Canndescent

In 2017, when Adrian Sedlin launched a line of cannabis flowers called Canndescent, he thought a lot about how most consumers had previously purchased . It likely came in clear plastic baggies, with its origins that evokes brands. Here’s how his team designed Canndescent in the least-baggie way possible.

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