The Atlantic

Trump Can Say ‘Witch Hunt’ as Many Times as He Wants

Using repetition of a message can be persuasive—but the indictments keep coming.
Source: Andrew Harnik / AP

Editor’s Note: This article is one of 50 in a series about Trump's first two years as president.

In his previous life as a businessman, Donald Trump was known as a master brander. His.) Most of his business was licensing his name so that others could make a buck.

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