Apple Magazine

EARNINGS: NUMBERS ARE CHANGING APPLE

With Apple issuing guidance on its fourth-quarter results and fewer iPhone units shifting than expected in 2018, the company’s reputation has taken a slight dent. Learn all about the latest report, discover the truth behind the tech giant’s performance, and see what to expect in 2019 as Apple works harder than ever to appease both consumers and shareholders.

CHANGING LANDSCAPE

Last week, Apple’s chief executive Tim , citing China as one of the key reasons for its 2018 sales problems. Cook said that Apple “did not foresee the magnitude of the economic deceleration” in China and that US-China trade tensions had hurt consumer confidence, causing fewer consumers to purchase new iPhone and iPad models. The note was unprecedented, and it was the first time Apple has revised its guidance to investors in more than 15 years, .

You're reading a preview, sign up to read more.

More from Apple Magazine

Apple Magazine4 min readPolitics
Us, China Deal Aims To Simmer Long-running Trade Tensions
President Donald Trump signed a trade agreement Wednesday with China that is expected to boost exports from U.S. farmers and manufacturers and is aimed at lowering tensions in a long-running dispute between the economic powers. Trump said during a Wh
Apple Magazine3 min readTech
Privacy, Once Hidden Topic, Gets Attention At Ces Tech Show
Once a hidden and under-the-radar topic, privacy got more attention at the CES gadget show in Las Vegas last week. Startups now volunteer information about how they’re securing your data and protecting your privacy when you use their heart rate monit
Apple Magazine2 min readScience
Gene-editing Tool’s Pioneers Win Israel’s Wolf Prize
Two global pioneers of modern gene-editing technology were awarded Israel’s prestigious Wolf Prize in medicine. The Wolf Foundation said it was recognizing Jennifer Doudna and Emmanuelle Charpentier for their work in developing the gene-editing tool