The New York Times

Gin's Journey in Britain, From 'Mother's Ruin' to a Hipster Drink

This article originally appeared in The New York Times.

LONDON — Ever since European apothecaries began distilling gin and selling it as a cure-all in the 16th century, the juniper-flavored liquor has been revered as a medicine, vilified for fueling public disorder and consumed in a multitude of every-season cocktails.

Now, it is stirring up a specialized tourist trade in the homeland of London dry gin thanks in part to entrepreneurial bottling and branding.

After surging for a decade, gin sales in Britain reached nearly 2 billion pounds, or about $2.6 billion, in Britain through last fall, compared with 1.26 billion pounds for the same period

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