NPR

What's Healthy At The Grocery Store? Shoppers Are Often Confused, Survey Finds

A survey finds shoppers would like a symbol to help them identify healthy foods at a time when many hear conflicting advice. But creating a symbol that works for all foods is fraught with challenges.
Shoppers say they want simpler information to help them figure out which foods are healthy. But a one-size-fits all solution may not work. Source: asiseeit

A granola bar enthusiast walks into a grocery store, scouting for a healthy treat. The first shelf is lined with KIND Bars, whose wrappers flaunt "five super grains" and zero genetically engineered ingredients. Below sit boxes of Quaker Chewy bars, 100-calorie oat snacks spotted with marshmallows and chocolate chips. Finally, there's Annie's Homegrown granola bars, gluten-free and "made with goodness."

So which product does a health conscious, snack-fanatic chose? According to by the American Heart Association

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