ART fairs, even though they are indeed as the name suggests places where one can drop a considerable amount of money on art, are not merely for the well-heeled. Nor are they just affairs for the art cognoscenti to gather and wax on. As art has become a bigger and bigger business, so the events have become recreational occasions. Out of the 60 000+ people who visit Frieze London, one of the biggest art fairs in the world, it is estimated that more than 80% are there to view the art

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