Business Today

At Any Cost

Chinese apps are going all out to capture small town millennials from India.

When Rida Javed, a student from Chandigarh, downloaded the Vigo Video app after watching it being promoted on a popular TV series, she had no idea that it would turn out to be a money churner. After some thought, she started making short comic videos on the platform and they went viral. She has 1.8 million followers on the Chinese app, earned Rs 6 lakh until now and plans to keep making the videos.

Of late,

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