Business Today

At Any Cost

Chinese apps are going all out to capture small town millennials from India.

When Rida Javed, a student from Chandigarh, downloaded the Vigo Video app after watching it being promoted on a popular TV series, she had no idea that it would turn out to be a money churner. After some thought, she started making short comic videos on the platform and they went viral. She has 1.8 million followers on the Chinese app, earned Rs 6 lakh until now and plans to keep making the videos.

Of late,

You're reading a preview, sign up to read more.

More from Business Today

Business Today3 min read
Coding for Kids
Nine year old Chaitanya Gupta from Gurgaon entered the world of coding two years ago. He started with weekend classes on Scratch, a graphical programming language, followed by HTML and Java. He has recently designed his first website and wants to cod
Business Today4 min read
Crunch Time
It's been a tough year, not just for the economy, but for India Inc. too. As the economy wades through a longish slowdown, India Inc. appears to have strengthened its resolve and tightened its belt. Total income of BT 500 companies rose 16.4 per cent
Business Today4 min read
Motown's Slow Ride
For years I thought what was good for our country was good for General Motors, and vice versa." This is how Charles Erwin Wilson, the legendary former CEO of General Motors and US Defence Secretary after World War II, reacted to a question how he wou